The perfect customer experience .

What is the right price?

As a retailer you are busy with prices and promotions every day. What is the impact of a price change? Which promotion is most effective? At a time when promotions are succeeding each other more quickly and price changes are commonplace, it is becoming increasingly difficult to find out which effect can be attributed to which action.

We analyze the impact of price changes and the effectiveness of promotions. Accurate sales forecasts ensure that customers do not run into an empty shelf, or that you are left with much more inventory than expected. With the results of the analyzes you can calculate future price changes and promotions yourself. Really ready for the future? Let the models give recommendations about the optimal price and the most effective promotion.

Who is your customer actually?

Do you really know your customers? By clustering customers based on behavior and characteristics, you get to know them well. With our customer lifetime value models, we provide insight into what each customer (group) will deliver to you.

Of course, it does not stop at insight, because what you really want is to influence customer lifetime value. You do this by capitalizing on cross and upsell opportunities and by preventing churn. With a personal approach, because not every customer is the same. Use the right media campaigns and make sure you are relevant with personal promotions and recommendations.

What's the best location?

What is a good location for your formula? By analyzing existing branches, we can find out exactly which factors contribute to the turnover. Is your target group sufficiently represented in the area? How strong is the competition in the area?

The turnover potential from our analyzes shows how much turnover you could realize, given the location of the branch. We support with targeted recommendations to realize that revenue potential.

Do you have an expansion tragedy? With the results of the analyzes, we make a blank map and you can use the models yourself to determine the turnover potential for new branches. This way you are always in the optimal location!

What is the best range?

In your physical store you are bound by the square meters you have. Which products do you include in your range and which not?

With assortment and shelf differentiation we can optimally organize your location, by taking into account the size, but also the environment. With the help of clustering, types of branches can be found that are very similar, so that the optimal range can be determined for each type of branch.

Sales forecasts ensure that you have the opportunity to act in a timely manner on situations that are not desirable, such as expected out-of-stock. Our forecasting models provide accurate sales and stock forecasts and with the right triggers we ensure that the process can be perfectly managed.

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Customer case

Increased ROI from email marketing .

Together with Lucardi we developed a personal mailing to regular
customers that is almost 50% more effective.

How much potential does a location have ?

We use static algorithms to establish a link between environmental variables and the current turnover of a store. The model understands the relationship, estimates the revenue potential and the expected changes of existing and new locations. Calculations that you cannot do very well yourself.

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We already worked with :
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We have the expertise for maximum return .

Save time

At the real estate department, because they no longer need to make any analyzes.

Save money

In location research. We only conduct targeted research if there is sufficient reason to do so.

The right investment

Save costs by attracting ‘wrong’ locations.

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A touch of magic .

“Veneficus adds a touch of magic to our data solutions. Together with Veneficus we develop insight into the sales potential of a food service location for a brand, product or category. A true partner who adds more value to our business and makes a difference by ‘just that’. little more to do “in creativity and involvement.”

Marco van den Ouden

CEO Datlinq

Retail Veneficus
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Responding perfectly to customer needs .

“Thanks to Veneficus’ analyzes, we understand customer needs better and we respond to this, for example by adjusting our range.”

Bart Oprel

CFO –Detailresult

Receive a free tactical attack plan.

We are convinced that by 2030 all relevant tactical decisions in our markets are made using robotic or fully automated tools. Of course Veneficus is the partner to ensure that you are ahead and do not miss the boat. Wondering where your opportunities lie? Request a free tactical attack plan.