Factual Decision Making.
Do you still make tactical decisions based on experience, gut feeling and incorrect data? There is a good chance that you feel that you are not ‘in control’ and that you experience a lot of stress. Big data, statistical models and algorithms offer unprecedented possibilities, so why not take advantage of them? With the right degree of human control, you ensure that models and algorithms do not take the wrong turn and that your decisions are optimal. Our mission is to improve all tactical decisions with Factual Decision Making.
What are tactical decisions ?
What will be the layout of my building lot? What will product x cost and where do I offer it? All examples of tactical decisions, which are about the core of your business.
With a tactical decision, you balance the various interests – such as inventory, revenue, margin and business risk – that are necessary for your organization to thrive and grow. You make these decisions day in and day out and the stakes are high: all the more reason to base them on good data and analysis.




























Working at the coolest data company in the Netherlands?
As a team, we ensure that we achieve the most beautiful and best results for our client. We do not do this alone, but together. Personal development and the team spirit is important to us, because this ensures that we can fulfill our promises to the customer. Want to join us? We are always looking for new colleagues!

Our latest blogs
Our colleagues regularly write about their work or new partnerships. You can read all about it on our blog.