What will be the layout of my building lot? What will product x cost and where do I offer it? All examples of tactical decisions, which are about the core of your business.
With a tactical decision, you balance the various interests – such as inventory, revenue, margin and business risk – that are necessary for your organization to thrive and grow. You make these decisions day in and day out and the stakes are high: all the more reason to base them on good data and analysis.