Factual Decision Making.

Do you still make tactical decisions based on experience, gut feeling and incorrect data? There is a good chance that you feel that you are not ‘in control’ and that you experience a lot of stress. Big data, statistical models and algorithms offer unprecedented possibilities, so why not take advantage of them? With the right degree of human control, you ensure that models and algorithms do not take the wrong turn and that your decisions are optimal. Our mission is to improve all tactical decisions with Factual Decision Making.



Do you still make suboptimal decisions based on gut feeling? We give data a place in your organization. We provide managed services, consultancy, implementation and execution support.

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How do you know what the best offer is for an object and is the investment you are making now still profitable in the long term? With algorithms and big data, Houzr helps you optimize residential new construction projects.

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Actuarial testing

Being in control is crucial with actuarial calculators. Both with the models, data quality and the chain. We provide the applications, (AI) models, templates and knowledge to make the testing process efficient, complete and verifiable.

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Are you looking for hands-on support with your organization? Our professionals bring the right knowledge on board in the field of development, data science, machine learning, data processes, application building and change management. We are also always looking for new professionals.

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What are tactical decisions ?

What will the layout of my building plot be? What will product x cost and where do I offer it? These are all examples of tactical decisions that concern the core of your company.

With a tactical decision you balance the various interests – such as inventory, turnover, margin and business risk – that are necessary for your organization to flourish and grow. You make these decisions day in and day out and the interests are great: all the more reason to base them on good data and analyzes.

Our approach to tactical decisions

Some of our customer cases .


Develop homes with data science .

Thanks to a data model, Blauwhoed can anticipate market demand in the coming years.

Responding to future housing needs
More efficient market research
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Email customers with personal gems .

Lucardi gets to know customers better and can surprise them with personalized mailings.

Customer segments by purchasing behavior
Increase the effectiveness of mailings
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Optimizing media mix across marketing channels .

More efficient use of media leads to higher Return On Media Investments (ROMI).

Measure indirect effects of media use
Budget allocation across different channels, per campaign
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No matter who you are, we have what you need .

For smart companies

“With the standard rental price model, we are better prepared. We can better substantiate internally how our proposal for a rental price came about. When purchasing a new location, we can also determine how high the value may be. In discussions with tenants the model also has added value, we can properly substantiate the new rent to our tenants. “

Sebastiaan Andringa, Assetmanager Retail Annexum

For data-loving businesses

“Veneficus adds a touch of magic to our data solutions. Together we developed insight into the sales potential of a food service location for a brand, product or category. Veneficus is a true partner that adds more value to our business and the difference by doing just that little bit more in creativity and involvement. ”

Marco van den Ouden, CEO Datlinq

For growing companies

“At Boskalis we consider fact-based decision-making to be a game-changer. In a short time, together with Veneficus, we looked at various statistical models based on our data. This provided the tools we need during the tender phase to improve lung to make term pricing decisions. “

Frank Kliffen, Leadcost Engineer Boskalis

Years experience

Receive a free tactical attack plan .

We are convinced that by 2030 all relevant tactical decisions in our markets will be made using robotic or fully automated tools. Of course, Veneficus is the partner to ensure that you are ahead and do not miss the boat. Curious where your opportunities lie? Request a free tactical attack plan.

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